What does logos refer to in the context of public speaking?

In the context of public speaking, logos refers to the use of logic and supporting evidence to persuade an audience. This involves presenting clear, well-structured arguments that are backed by facts, statistics, examples, and reasoned analysis. The effectiveness of a speaker's argument often hinges on how well they employ logos, as it helps to establish a rational and credible basis for their claims. When a speaker uses logos effectively, they help the audience to follow their reasoning, understand the information being presented, and ultimately be more convinced by the speaker's message. This logical appeal is one of the three primary modes of persuasion, alongside ethos, which pertains to the speaker's credibility, and pathos, which involves emotional appeal.