What does "pathos" refer to in the context of public speaking?

Pathos refers to the emotional appeal made to persuade an audience in public speaking. It involves connecting with the audience's feelings, values, and beliefs to evoke an emotional response. By utilizing pathos, a speaker can make their message more relatable and impactful, encouraging the audience to respond emotionally, which can enhance persuasion. This approach can include storytelling, vivid language, and powerful imagery that resonates with the audience's personal experiences or emotions.

In the context of public speaking, a strong emotional appeal can be a compelling complement to logical reasoning and ethical considerations, as it engages the audience on a deeper level and can drive them to action or change.