What does the burden of proof require from a speaker when persuading an audience?

The burden of proof requires the speaker to substantiate their claims and demonstrate the necessity of a policy or position they are advocating for. In persuasive speaking, it is not sufficient for a speaker to simply present their viewpoint; they must offer compelling evidence, logical reasoning, and clearly articulate why their stance is the best option. This involves addressing potential counterarguments and highlights, thus providing a comprehensive rationale that encourages the audience to reconsider their views or take a specific action.

When a speaker fulfills the burden of proof, they effectively establish credibility and persuade the audience by showing the relevance and importance of the policy or argument. It’s about taking responsibility for making a case that is both convincing and sound, setting a clear expectation for the audience to understand the speaker's perspective and rationale.