What is the term for the means used to communicate a message?

The term that refers to the means used to communicate a message is "Channel." In communication, the channel is the medium through which a message travels from the sender to the receiver. This may include various forms such as spoken language, written text, visual aids, or even digital formats like emails and social media. The channel plays a crucial role in shaping how the message is perceived and understood by the audience.

For example, a speech delivered in person utilizes a different channel when compared to a message sent via email. The choice of channel can significantly impact the effectiveness of the communication, as each channel has its own strengths and weaknesses based on factors such as audience engagement and immediacy. Understanding the role of the channel is key to effective communication, as it helps the speaker tailor their message appropriately to fit the chosen means of delivery.