What technique is often used to make a speech more memorable?

Using anecdotes or personal stories is a powerful technique in public speaking that significantly enhances the memorability of a speech. This approach creates a personal connection between the speaker and the audience, making the information more relatable and engaging. Human experiences and emotions are often easier for listeners to recall than abstract ideas or facts, which is why incorporating stories tends to leave a lasting impression.

When a speaker shares a personal story, it often evokes emotions, allowing audience members to form a deeper connection with the message. This emotional engagement helps the audience to not only remember the story itself but also the broader themes and messages tied to it. In contrast, while statistical data, complex language, and visual effects can enhance a speech, they may not resonate as deeply or remain as memorable without the emotional context that stories provide.